Dressed head to toe in pink, complete with wigs, tutus and leg
warmers, the ladies from the Technology School came together in a vision of pink
as “Damsels in Defence” to take part in the Cancer Research Race for Life Pretty
Muddy event at Lydiard Park on Saturday 20th May at 11:15.
Shell Cartwright, Lt Col Liz Nelson, Laura James, Kat Mesi, Alba
Goodman, Shona Ritchie, Jo Archer and Beth Archer (Jo’s Daughter) stuck to their
motto “start as a team, finish as a team” as they faced various mud-filled
obstacles and small challenges such as space hoppers (harder than you would
think!), A frame, mud pits, leopard crawling under nets and as the grand finale,
down the giant mud slide for a messy photo finish.
With big smiles painted on their faces throughout the race, they
finished with an overwhelming sense of comradery and achievement for such a
worthy cause. Head to toe in mud, they celebrated with a well-deserved glass of
In the run up to the event the girls utilised the power of
social media to advertise their JustGiving
page to help raise sponsorship, including being mentioned on Heart FM breakfast
show and interviewed by the Swindon
Advertiser at the event.
In addition to on and offline advertising, they saw an
opportunity for income generation via the lads and lasses from Joint Venture
Exercise held in the Battle Labs within Technology School, holding a well-timed
cake “sale”, which raised £255 on the day from over 100 sugar-hungry military
personnel who sought a change from their brown bag lunches! On the Friday
before the event, there was a frenzy of donations to the JustGiving page to hit
the target of £1k with a few large anonymous donations that shocked and humbled
the girls, knowing their efforts are worth it. By the time the muddy run was
underway they had reached their target of £1K.
“A huge thank you to everyone who supported us, you’ve helped
motivate us and have raised £1150 for Cancer Research” – Damsels in
The Damsels in
Defence JustGiving page will be available until 20th November 2017 for
anyone who would like to add a donation.
Photo 1: (L-R) Shona Ritchie, Kat Mesi, Shelena Cartwright, Alba Goodman, Laura James, Jo Archer, Beth Archer and Lt Col Liz Nelson